Beyond the mic, he is a multi-instrumentalist, model, director, videographer, and editor—a true multidisciplinary artist who takes full creative control of his vision. Under his given name, Beachy, he produces both his solo work and the most intricate sonic experiments of THR333 (The Hardship Reveal 333), the Minneapolis-based band he founded in 2024. With THR333, he melds experimental rock with boundary-pushing production to create a sound that defies categorization and resonates deeply.Crush first broke into the spotlight with his breakout single “Suni Lee”—an Olympic anthem dedicated to fellow Minnesotan gymnast Suni Lee. The song’s uplifting message and undeniable energy became a cultural moment, inspiring a new generation to chase greatness and embrace their inner Baby Goat. This anthem resonated far beyond Minnesota, becoming a rallying cry for young people everywhere striving to be their best selves—a true celebration of what it means to be a Baby Goat.From 2019 to 2023, Crush was signed to the Minneapolis hip hop powerhouse WEON Records, where he honed his craft and built vital creative partnerships. This foundation paved the way for him to launch his own creative label and brand, Planet Crush, in 2021. By 2025, the label had expanded globally, signing and developing over five artists, bands, and producers—including Lil Crush himself—across multiple genres. All united under Crush’s fearless artistic ethos and based in Minnesota, Planet Crush is more than a label—it’s a thriving artistic ecosystem.For Lil Crush, music isn’t just sound—it’s a multidimensional experience, a platform for identity, evolution, and emotional truth. He refuses to be boxed in by any genre or label. He doesn’t call himself a rapper. He calls himself an artist—and he means it.Whether performing solo or lighting up stages with THR333, Lil Crush is more than a musician. He’s a movement.This isn’t just music.It’s identity.It’s heart.It’s evolution.